State of Mind Active is a thoughtfully created fashion-focused, recreational apparel brand built on the foundations of empowering wellness and a purposeful mindset. With sustainable values at its core, SOM Active aims to deliver active solutions that pair aesthetic functionality with conscious living.
FOUNDER - DANA AL KHOBAIZI
Dana Al Khobaizi is the founder and creative director of SOM Active, a fashion-forward activewear brand that merges style, function, and conscious living. With nearly two decades of experience in fashion and retail, Dana has introduced global labels to the Middle East and built brands that reflect both cultural fluency and modern innovation.
A lifelong wellness enthusiast, Dana created SOM Active in 2021 as a brand designed for women who live with intention — offering versatile pieces that transition seamlessly from studio to street, travel to everyday life.
SOM embodies Dana’s vision of fashion: thoughtful, functional, and timeless — designed to empower women to move through life with confidence and intention.
